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RSS FeedsThe role and importance of branding
(WorldNews Switzerland)

 
 

15 january 2019 13:19:07

 
The role and importance of branding
(WorldNews Switzerland)
 


Branding is no longer simply a case of adorning a product or a service with a logo. Branding is integrated strategic thinking that defines what a product or service stands for, why it exists and what it will do for its consumers. A well-crafted brand is built from inside out, with the strategy being manifested externally. Brands are promises and ideas that exist in a person`s mind. A brand can radiate values that consumers want to be associated with and as such it can create and drive consumer preference. In football, creating a powerful brand portfolio is therefore key. A strong brand can attract more sponsors, develop an emotional bond with fans and other stakeholders, and support the...


 
7 viewsCategory: General > Europe > Switzerland
 
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