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RSS FeedsTeam Sky created `brilliant sponsor template` but may struggle to find replacement
(Cyclingnews.com)

 
 

13 december 2018 04:34:11

 
Team Sky created `brilliant sponsor template` but may struggle to find replacement
(Cyclingnews.com)
 


A leading expert from the world of sporting and corporate sponsorship has told Cyclingnews that Team Sky have created a brilliant sponsorship template but that uncertainly over the current markets, and the negative fallout from doping stories, could all be factors in the team`s ability to find a new headline sponsor. `One good thing that they`ve done is that they`ve created a template to follow,` Richard Gillis, a managing partner at the Havas Agency in London, told Cyclingnews. `They showed how you sponsor a major cycling team. That`s a playbook a new sponsor could just come in and copy. It`s a brilliant piece of work and a real plus. But for the price they`re asking, the sponsorship has to break out of the cycling world. The message has to reach more than just cycling fans.`ADVERTISEMENT Gillis` reaction and insight comes after Sky announced on Wednesday that they would terminate their involvement with the WorldTour team at the end of the 2019 season. The collaboration started in 2010 and saw the team win six editions of the Tour de France with three different riders. However, changes of ownership at a corporate level and a shift in sponsorship focus at Sky have been listed as the main reasons for the end of the cycling sponsorship. There have also been several negative stories involving Team Sky and British Cycling - who Sky have also had a relationship with - owing to the Fancy Bears hack, the use of TUEs, a lack of medical records, and the salbutamol case involving Chris Froome, although he was eventually cleared after a lengthy investigation. Sky to end sponsorship after 2019 Team Sky set 2019 Tour de France as deadline to find new sponsors Acquadro confident Brailsford can save Team Sky Chris Froome: We are not finished by any means You can read more at Cyclingnews.com


 
24 viewsCategory: Sports > Cycling
 
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