Paddle8 relaunches website with new design
(Artdaily.org)

Paddle8, the leading online auction house debuts a newly designed website, which seamlessly combines content with commerce across all platforms. Paddle8 also announces new feature called Storefronts that will showcase rotating selections of artwork, collectibles and experiences along with rich content offered in a buy-now format. The new Paddle8 transactional ease-of-use with beautiful image-centric browsing that integrates content and narrative into all aspects of sales. Paddle8, led by content marketing specialist Izabela Depczyk, founder of the Swiss-listed company The Native, who are strategic investors in the brand, will expand categories with a focus on brand partnerships and as a convener of limited-edition artist-centric collectibles. “I’m pleased to be spearheading a content-first strategy as we expand our audience