Fake Adidas and Hello Kitty: a taste of consumerism for North Korea´s elite
(The Guardian North Korea)

Kim Jong-Un is quietly allowing a tightly controlled fortunate few in Pyongyang access to designer knock-offs, smartphones and even a version of AmazonAt the Ryuwon shoe factory in Pyongyang, Adidas trainers gleam on a stand beside the production line, a personal gift from dictator Kim Jong-un to inspire workers churning out imitations for the North Korean faithful.`The Great Marshall sent shoes from other countries so the workers can see and touch them,` said the factory guide. Kim´s style hints have been embraced. The factory showroom boasts virtual copies of western brands from Puma to Nike, alongside more experimental hybrids, including Asics patterns on a loafer sole.Imported luxury offers Kim a way of co-opting his elite - or at least distracting themAt a high-rise apartment block of model homes, water supply is intermittent, although no one complains Related: The Pyonghattan project: how North Korea`s capital is transforming into a `socialist fairyland` Continue reading...