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RSS FeedsPandora Announces Personalized Podcast Curation With the `Podcast Genome Project`
(MacRumors iPhone)

 
 

13 november 2018 20:37:41

 
Pandora Announces Personalized Podcast Curation With the `Podcast Genome Project`
(MacRumors iPhone)
 


Following its acquisition by SiriusXM in September, Pandora today announced that it will begin offering specialized podcast curation under the Podcast Genome Project. Similar to its Music Genome Project, the PGP will launch in a public beta format and combine human curation with advanced machine learning to offer users specific podcast recommendations, `down to the episodic level.` Pandora says that the Podcast Genome Project will evaluate content based on more than 1,500 attributes like MPAA ratings, timely topics, production style, content type, host profile, and combine this with listener signals like thumb ratings, skips, and replays. Machine learning algorithms, natural language processing, and collaborative filtering methods will also work in tandem with Pandora`s in-house curation team to give each user unique podcast recommendations that evolve as their preferences change. `It might feel like podcasts are ubiquitous, but, eighty-three percent of Americans arenīt yet listening to podcasts on a weekly basis, and a majority of them report thatīs because they simply donīt know where to start,` said Roger Lynch, Chief Executive Officer, Pandora. `Making podcasts - both individual episodes and series - easy to discover and simple to experience is how we plan to greatly grow podcast listening while simultaneously creating new and more sustainable ways to monetize them.` Pandora`s podcast partners include PM, Gimlet, HeadGum, Libsyn, Maximum Fun, NPR, Parcast, PRX+PRI, reVolver, Slate, The New York Times, The Ramsey Network, The Ringer, WNYC Studios, and Wondery. The company says that these partners and the amount of podcasts on the platform will continue to grow over time. Besides podcast listening, Pandora offers online radio streaming to its users, and last year launched `Pandora Premium` as a competitor to Apple Music and Spotify. At $9.99 per month, subscribers can ditch ads, search for and play any song, create playlists, download ...


 
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