Getting it right on mental health
(WorldNews Health)

Mental health problems affect approximately 1 in 4 people in the UK every year, and advertisers have a responsibility to make sure their ads don`t have an adverse impact on those affected or on society more generally. The CAP Code contains a number of rules that can help advertisers avoid this, from sector-specific requirements about social responsibility to rules on the types of conditions that can be referred to in ads for medicines and medical treatments. Read on for three important questions that advertisers should ask to make sure their ad campaigns don`t break these rules. Is it socially responsible? While it may be tempting for advertisers to push boundaries or provoke debate, they...