Swap drugs for sportswear - workout is the new high
(WorldNews Sweden)

Last week, a revolutionary pop-up shop opened in central Amsterdam, where people could swap drugs for sportswear. Why? Because you don`t need drugs to get high - the same feel-good substances are released in your brain when you work out. It´s the Swedish sports fashion brand Björn Borg that wants to inspire more people to work out and therefore recently launched the concept `Chase the Exerhighs`, which focuses on the hypnotizing euphoria and joy of exercise. - I...