Africa´s entertainment and media industry enters dynamic new wave of convergence - 3.0 Vicki Myburgh, ...
(WorldNews Environment)

Africa’s entertainment and media industry has entered a dynamic new phase - a third wave of convergence. The borders that once separated the entertainment and media (E&M), technology and telecommunications industries are blurring in the battle for the attention of the consumer in a world that is rapidly digitising. As the mobile device cements itself as the pre-eminent source of the E&M experience, the most disruptive, forward-thinking companies are striving to create an integrated ecosystem suited to this consumer-driven dynamic. This is according to PwC’s (www.PwC.com) ‘Entertainment and media outlook: 2018 – 2022: An African perspective’ released today. By...