Companies in Five Industries Get Closer to Customers for Faster Growth Using SAP S/4HANA
(WorldNews Africa)

While businesses in the hospitality, consumer products, retail, food, and life sciences represent different industries, their common bond is making customers happy. Five groundbreaking leaders from each market recently shared their co-innovation experiences using SAP S/4HANA during an exclusive roundtable at the SAPPHIRE NOW and ASUG Annual Conference. Analytics Quickly Reveal Customer Wants American Hotel Register has expanded from strictly B2B sales to new offerings aimed directly at consumers. SAP S/4HANA is helping the company better understand this new audience. `We`re now selling hotel products to vacation rental property owners... and it opened up our minds to the B2C challenges....