In a press release issued this morning, Sony announced it has sold more full-frame cameras than any other brand in the US over the past six months, measured both by units sold and by value.
Perhaps more impressively, the company is also celebrating occupying the top position in the overall mirrorless market, a spot it has owned for the past six years thanks to the huge success of the a6000, as well as sales of the a7 series.
That`s all good news for Sony, yes, but it`s probably no coincidence that Sony was the last brand to release a mass-market full frame camera. It`s been a year since Canon`s last item in the category, and a similar amount of time since Nikon announced the D850. And either way, we don`t recommend getting too invested in brand market share, but that`s just us.
Sony`s also taking the opportunity to launch a brand new `Be Alpha` campaign, which will comprise a number of in-person events in major cities, starting on August 19th in New York City to celebrate World Photography Day. The initiative also includes an `Alpha Female` program, which will include grants, mentorship and events to address `the imaging industry´s well-documented diversity challenges.`
Sony Celebrates No.1 Overall Position in U.S. Full-frame Cameras with Launch of Historic `Be Alpha` Campaign
The Leader in Full-frame Empowers Creators of all Types to Continue to Innovate, to Lead, to Push the Limits, to `Be Alpha`
SAN DIEGO, Aug. 15, 2018 - Sony Electronics, Inc. - a worldwide leader in digital imaging and the world´s largest image sensor manufacturer - today announced that it has overtaken and held the No. 1 overall position in the United States full-frame interchangeable lens camera market in the first half of 2018, in both dollars and units1. In fact, four out of every 10 full-frame cameras sold during this time period have come from the Sony brand1.
Additionally, Sony has announced that within the overall mirrorless market, it has held the No. 1 pos ...
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