Smartwool´s bike ride to Outdoor Retailer continues with a new route from Steamboat to Denver
(WorldNews Business)

STEAMBOAT SPRINGS - The team at Smartwool based in Steamboat Springs is not letting 294 miles of road and 20,000 feet of climbing keep them from getting some valuable work done at this year`s Outdoor Retailer trade show in Denver. This is the 12th year the employees at the merino wool sock and apparel company have made the pilgrimage to Outdoor Retailer via bicycle. `Real fun to be in Colorado for the ride this year,` Smartwool president Jennifer McLaren said. This is the first year Outdoor Retailer has been held in Denver. In previous years, the Smartwool team biked to Park City, Utah. The annual ride to Outdoor Retailer was started by former president Mark Satkiewicz as a way to build...