The World Cup Effect: Mobile data highlights global and UK football trends
(World News Brazil)

There was a 52% increase in UK `football fans´ during the World Cup, while female interest t increased by 41% compared to 24% in males, according to new research. The findings. From mobile data firm Ogury, looked at how 2.1 million smartphone users consumed news and information during this summer´s football world cup. The data was collected between 6 June to 12 July from across the Ogury network in the UK, France, Russia, Brazil, Germany, Spain and Italy. Key findings: 52% increase in UK `football fans´ during the World Cup – the highest increase in `new fans´ was in Northern Ireland (67%) and Yorkshire (61%). UK female interest in the tournament increased by 41% compared to 24% in...