Fujifilm releases Provia 100-branded instant noodles in South Korea
(Digital Photography Review)

Fujifilm has taken an unusual departure from its regularly scheduled programming to bring you...instant noodles? Yes, you read that correctly - as part of a promotional giveaway, Fujifilm Korea has created Fujifilm Film Simulation Instant Noodles, a line of instant noodles that`s wrapped with the same branding used on Fujifilm`s Provia 100 color reversal film packs. According to the description, the Provia 100-branded noodles taste like `hot and tangy kimchi.` For those unfamiliar with kimchi, Wikipedia describes it as `a staple in Korean cuisine [...] a traditional side dish made from salted and fermented vegetables, most commonly napa cabbage and Korean radishes.` It appears as though you won`t be able to get the instant noodles outside of South Korea. If you happen to be reading this from South Korea - or plan on taking a trip there soon - you can jump over to Fujifilm Korea`s promotional page and secure yourself some film-inspired instant noodles.