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RSS FeedsStar Alliance: Successful strategy shift from membership growth to improving the seamless travel experience
(WorldNews Greece)

 
 

4 june 2018 18:07:14

 
Star Alliance: Successful strategy shift from membership growth to improving the seamless travel experience
(WorldNews Greece)
 


Chief Executive Board re-affirms Digital Strategy SYDNEY, Australia - June 4th, 2018 -Jeffrey Goh, CEO Star Alliance, used the occasion of the 74th IATA (International Air Transport Association) Annual General Meeting in Sydney to brief the world`s aviation media on the latest developments at the Alliance. He began by reminding the audience that Star Alliance had undertaken a shift in its strategic focus from membership growth to improving the seamless travel experience, especially for those customers who fly on multi-carrier journeys. Having control over their journey at their fingertips is of high importance to many travellers. Hence, harnessing digital technologies to provide a better and...


 
26 viewsCategory: General > Europe > Greece
 
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