Liverpool FC CEO: Big House match key to U.S. fan growth strategy
(WorldNews Business)

Peter Moore spent decades as a major figure in the video game world, helping birth blockbusters such as the Xbox 360 and Sega Dreamcast consoles. He`s been using that tech business experience for the past 11 months as CEO of his beloved boyhood soccer team, English powerhouse Liverpool FC. Known affectionately as The Reds, Liverpool is scheduled to play Premier League arch-rival (and even greater powerhouse) Manchester United on July 28 at Michigan Stadium as part of the International Champions Cup preseason exhibition tournament. Moore, 63, spoke to Crain`s about the club`s strategy of using the ICC matches - it also will play in North Carolina and New Jersey in the days before Ann Arbor -...