UltimateYou: Mammut launches pilot project for customizable jacket designs
(WorldNews Switzerland)

May 24. 2018 - 02:16 Seon, May 24, 2018 - On May 25, 2018, Mammut is launching UltimateYou, a pilot project for customizable soft shell jackets. Consumers will be able to use an online configurator to design their own personalized jacket, choosing from over 25,000 possible combinations. Thereby the Swiss outdoor company Mammut earns a pioneering status in its industry. The pilot will be launched exclusively in Switzerland and is limited to 200 jackets. Digitalization and automation are penetrating various industries and the...