How Social Media Is Engineered To Hijack Your Attention
(ArtsJournal Theatre)

Scientists have been at this question for several years, studying people´s activity online and revealing interesting trends as to what makes content eye-catching and more likely to go viral. Emotional arousal is one key determinant. After analyzing 7,000 articles from the New York Times, Jonah Berger and Katherine Milkman from UPenn found that one of the main factors […]