On Friday, Apple began promoting its streaming show Carpool Karaoke: The Series inside of the TV app, marking the first time the entire series will be available for people who don`t subscribe to Apple Music. Carpool Karaoke and Planet of the Apps -- which represent Apple`s foray into original television content -- have been mainly housed inside of the Music app since they both launched last year, and in the ensuing months the company has been connected to over a dozen upcoming original TV shows.
Apple has set aside $1 billion for its TV efforts, with a global team working on high-quality dramas that reports have compared to Stranger Things and Westworld, in terms of scale. Due to the amount of money it`s putting into the initiative, Apple is expected to distribute the shows via subscription service of some kind, and with the recent expansion of Carpool Karaoke into TV we now have a potential hint at what Apple might do when launching its next set of shows.
Apple started off leaning into Apple Music as its home for new shows, with a `TV & Movies` category in the Browse tab, so it`s been somewhat unclear how the company will go about launching its own streaming TV service. Possibilities include keeping the shows within Apple Music and bundling a TV category into user subscriptions, launching a completely new streaming service and connecting it to iTunes somehow, or making the service and shows available in the existing TV app.
That last option appears like a solid guess now that the entirety of Carpool Karaoke is rolling out on TV. When the app is opened this week, Apple gives Carpool Karaoke prime placement on the `What to Watch` tab, along with an exclusive tab bar that highlights the free episodes of the show. One of the advantages of Apple TV and the TV app is a quick snapshot of every app that a show or film is available on, and for Carpool Karaoke instead of just `Music,` it`s now `Available on TV.`
This means that whe ...
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