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Culture


RSS FeedsTorontos Amsterdam Brewery defends trademark cease-and-desist letter over `YYZ beer
(The Star Food)

 
 

19 april 2018 17:26:46

 
Torontos Amsterdam Brewery defends trademark cease-and-desist letter over `YYZ beer
(The Star Food)
 


A Toronto brewery is standing by its trademark of “YYZ” after another local beer maker took to social media to say it’d been served a cease-and-desist order for using the city’s airport code on its products. “In most respects, it’s a tempest in a teapot,” said Jeff Carefoote of the social media storm brewing around his company, Amsterdam Brewery Co., who owns the trademark for “YYZ” in the beer and alcoholic beverage category.Earlier this week, Bandit Brewery, located at Bloor and Dundas Sts., posted on social media about receiving a letter claiming trademark infringement using “YYZ” on its “travel-inspired” beer series. “Turns out, a few weeks back we got some very friendly mail from The Big Guys claiming they own ‘YYZ’ — our fair city’s airport code,” Bandit said in posts on Instagram and Twitter. The company name was blacked out in the letter, but social media sleuths searched the federal trademarks database and outed the sender as Amsterdam Brewery. Bandit spokesperson Juan Gonzalez-Calcaneo said the brewery decided to put out a statement to clarify confused customers “about our apparent inability to spell YYZ, so we felt it necessary to explain the issue to them.” They had changed the name of its “YYZ→LAX” beer — a strawberry vanilla milkshake-flavoured India pale ale — to YY*→LAX.“We looked into challenging the trademark but unfortunately, as a small microbrewery, we simply don’t have the funds or resources to fight this,” he said in a statement to the Star. Carefoote is unhappy his business has been characterized as one of “The Big Guys” — Amsterdam includes a Brewhouse, Brewery, and Barrel House locations in Leaside and on the lake — and defended his company’s action to protect the trademark. He filed for the trademark last April on the companyR ...


 
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