Don’t have a ticket to the Blue Jays game today?Then you’ll need Facebook if you want to watch the Jays take on the Kansas City Royals (first pitch, 4:07 p.m.).It’s part of Major League Baseball’s partnership to distribute 25 weekly afternoon games on the social network this season.Viewers must be logged into a Facebook account if they want to watch the game.On Desktop: Search for “MLB Live” and proceed to that page to view the game.On Mobile: 1. Download the Facebook app on your phone or tablet if you don’t already have it. 3. Search for “MLB Live” and proceed to that page to view the gameIt’s the first of two Jays games scheduled to be broadcast on Facebook, with the other one on Thursday, May 24 at 12:37 p.m. vs. the L.A. Angels.It’s the first time a major U.S. league has agreed to show regular season games exclusively on Facebook, which has been building a portfolio of live sports. MLB owners unanimously approved the move, the league said last month. Neither MLB nor Facebook disclosed the financial terms, though people with knowledge of the matter put the price at $30 million to $35 million (all figures in U.S. dollars), according to Bloomberg. “Much like the migration of sports from broadcast to cable, you’re reaching these milestones where the combination of the financial incentive and the audience allow you to make the next great leap,” Lee Berke, an industry consultant, told Bloomberg. “This is part of the next great leap.”The games add to Facebook’s growing sports lineup. Last year, the company struck deals with Fox Sports to stream the UEFA Champions League and with Univision to broadcast live games from Mexico’s top soccer league. With 1.4 billion active daily users, the world’s biggest social network is still growing, in contrast with conventional TV networks that have been losing viewers and advertising. Facebook’s ad revenue last ...
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