Tim Hortons is moving its Canadian headquarters to downtown Toronto’s Exchange Tower after more than 50 years in Oakville.The change that will affect all 400 head office employees is expected to take place by the end of the year and is part of a corporate modernization plan, said president Alex Macedo on Monday. “We want to make sure our company, our brand, remains very contemporary. We want to be a more innovative company so that we can continue to fuel the growth not only for the brand, but for our restaurant owners,” he said on Monday.Read more:Feds investigating Tim Hortons owner over claims they’re failing to honour commitmentsTim Hortons falls from 4th to 50th in survey of Canadians’ most admired brandsTim Hortons, franchisees spat over $700M plan to reno most Canadian locationsCalling the move, “a very significant investment,” Macedo said the company expects the downtown location will help “provide better marketing plans, launch more appetizing products and make sure we get more guests into the restaurants.”Tim’s will occupy about 65,000 sq. ft. on the third floor and fourth floors of the 36-storey Exchange building at King and York Sts.The company has been headquartered in Oakville since it opened its first restaurant in 1964 and it will retain “a significant presence” there with its Tim’s University training centre for franchisees and managers, said Macedo. But the fate of its existing building, near Dorval Dr. and the QEW — a former warehouse that was adapted to an open concept office — has not yet been determined.About half of the head office staff live in the Oakville area, the other half commute there from Toronto. The new location is convenient to GO Transit and the TTC and is connected to Toronto’s underground PATH. Macedo said Tim Hortons employees will be fully supported in the move and the company’s innovation efforts.“We’re going t ...
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