Facebook never earned your trust and now we`re all paying the price
(iMore iPhone)

There was no Facebook data breach. You gave them the data, and they gave it away — all according to plan. News reports have been swirling about Facebook (a company you know), Cambridge Analytica (a company you might not have heard of), and the 2016 United States presidential election. It`s an important story, but I`ve observed a critical misunderstanding or miscasting of the discussion in many media outlets, even those that are supposed to be tech-savvy. You`ve maybe seen this story described as a `breach` or a `leak.` The reality is far more distressing: Facebook basically gave away our profile data. The company has always made all of this data available, it just never expected it to be used like this. Facebook, Cambridge Analytica, and what happened Cambridge Analytica is a data mining and analysis firm that specializes in delivering, to quote their mission statement, `Data-Driven Behavioral Change by understanding what motivates the individual and engag...