iOS and Android ride-hailing app Lyft has begun testing monthly subscription plans for `high-frequency users,` in a style comparable to services like Netflix, Apple Music, and MoviePass.
According to The Verge, the terms of each `All-Access Plan` vary and an overall detailed report from Lyft has yet to come out, but prices appear to start at $200/month for 30 standard Lyft rides. Standard rides are defined as those costing up to $15 for each ride. Higher tiers are priced at $250, $300, and one for $400/month provides 60 rides.
All-Access Plan image via Hunter Owens
Images of the ads for All-Access Plans promote `predictable pricing,` the ability to cancel anytime, and auto-renew payments.
Lyft CEO Logan Green discussed the new subscription plans this week, saying, `We are going to move the entire industry from one based on ownership to one based on subscription.` As is typical for these tests, it`s still unclear if and when Lyft will launch subscription plans for all of its users.
`We´re always testing new ways to provide passengers the most affordable and flexible transportation options,` the spokesperson said. `For the past few months, we´ve been testing a variety of All-Access Plans for Lyft passengers.` Lyft recently expanded to Toronto at the end of 2017, which marked the company`s first market outside of the United States. Earlier in 2017, the ride-hailing company partnered with self-driving startup Waymo in an effort `to bring autonomous vehicle technology into the mainstream.`
The company has had an ongoing rival in similar ride-hailing app Uber, which itself trialed monthly subscription payments for its users back in 2016 but never launched the service on wide scale. Tag: LyftDiscuss this article in our forums
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