Do we need a Chinese version of Crocodile Dundee?
(WorldNews Asia)

While Tourism Australia`s Crocodile Dundee ad at the Super Bowl garnered American attention, wooing the Chinese tourism market may offer the nation more bang for its buck, Edith Cowan University (ECU) research suggests. In 2016, China recorded 122 million outbound departures, with Australia capturing a mere one per cent of the market, coming in as the 13th most popular destination. However, those who came spent $9.2 billion, showing the economic potential. `Over the past two decades, the development of Chinese outbound...