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RSS FeedsPanono has new CEO, puts focus on software solutions
(Digital Photography Review)

 
 

15 february 2018 21:18:43

 
Panono has new CEO, puts focus on software solutions
(Digital Photography Review)
 


Professional360 GmbH, the recently re-named company behind the Panono 360-degree camera and software solutions, has a new CEO. Thomas Escher has previously held a number of top-level management positions in media houses such as Axel Springer and ProSiebenSat.1 Media, and managed the French foreign business of the online toy retailer MyToys, among other roles. `In Thomas Escher we have found a CEO with expertise both in media and entertainment and in classical e-commerce,` said a spokesperson of Bryanston Group AG, the company who has acquired the assets of Panono and has been running its business operations since July 2017. With the new CEO at its helm, the company is adjusting its strategy, reducing the focus on hardware and towards customized 350-degree software solutions, with real-estate and construction two key target sectors. Escher explains: 108 megapixels make our camera the highest resolution 360 degree one-shot camera in the market. We will strive to uphold and extend this technological leadership in the future. However, today this is no longer enough: especially among professional users, there´s a growing demand for individual software, cloud and web applications. They desire a first-class virtual presence both for web and mobile applications, as well as the most innovative content solutions. `At the moment, real estate is still very traditional in its structures and processes, but with digitization moving forward, there are dramatic changes ahead in the next years,` continues Escher. `For one of our customers, we have developed a tool to create virtual tours out of our 360 degree images and to link them to a floor plan. This way, complete houses can be viewed online. Our customers can offer their clients viewings that are independent as to both time and place.` This is only the latest chapter in Panono`s brief but turbulent history, and a stark move away from the more traditional, consumer focused 360° camera industry ...


 
16 viewsCategory: Culture > Photography
 
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