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RSS FeedsTTC unveils strategy to grow transit ridership
(The Star Toronto Raptors)

 
 

22 january 2018 01:28:14

 
TTC unveils strategy to grow transit ridership
(The Star Toronto Raptors)
 


After three years of stalled ridership growth, the TTC has unveiled a plan to attract more passengers to public transit. The document, released last week ahead of a special meeting of the transit agency’s board on Thursday, proposes a mix of measures big and small that could be implemented over the next five years to both increase the number of trips existing customers take, and to draw new users to the TTC.The roughly 20 proposals include partnering with services like Uber to provide “micro-transit” as part of TTC trips, emulating the King St. pilot project by giving buses and streetcars priority on key surface routes, and launching public relations campaigns in different languages to reflect the city’s population. “The initiatives in the (growth strategy) will enable the TTC to continue providing a high quality public transit service to its diverse customers in an increasingly competitive environment with multiple travel alternatives,” the report states.Despite Toronto’s growing population, TTC ridership has been frozen since 2014, with annual trips hovering around 535 million. The agency believes the driving factors behind the stagnation are mostly issues outside of its control, including slower-than-anticipated employment growth, and the rise of Uber and similar companies. The last time the transit agency launched a growth plan was in 2003, when ridership was on the decline. The strategy has been credited with helping spur a decade of annual ridership increases, but some are skeptical this edition will have the same effect. “It didn’t dazzle us,” said Shelagh Pizey-Allen, executive director of TTCriders, a non-profit transit advocacy group.She argued that the best way to attract people to public transit is simple: add more service, and do it immediately. “Transit riders need better service across the city and reduced overcrowding, funded as soon as possible,” she said.Most of the proposa ...


 
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