MCDecaux wins a 20-year exclusive tender in Yokohama City for smart digital City Information Panels (CIP)
(World News Science)

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that, following a competitive tender, its Japanese subsidiary MCDecaux (JCDecaux: 85%; Mitsubishi Corporation: 15%), has been selected as exclusive Operator for a 250 City Information Panels (CIPs) network with digital advertising in the heart of Yokohama (population: more than 3.7 million), the second largest city in Japan. The detailed terms of this 20-year contract will now be finalised by MCDecaux and Yokohama City for a signature expected by the end of March 2018. Installations will start in 2018 and be completed for the Rugby World Cup in 2019. As part of this contract, MCDecaux...