How the humble KitKat conquered Japan with ever-changing flavors. Anyone for sushi KitKat?
(LA Times Books)

Two years ago, KitKat´s marketing manager in Japan won an internal corporate award. His prize: a golden trophy shaped like one of the iconic chocolate bars. Today, the manager, Ryoji Maki, doesn´t remember why he won the award. But he´s immensely proud of what it inspired. `That´s how I came up...