Xiaomi is continuing to lead the way when it comes to value in the item-level segment.
Launched earlier this year, the Redmi 4A proved to be incredibly successful for Xiaomi, with the brand selling over four million units in eight months. The company is now looking to continue the same with its successor, the Redmi 5A. At the outset, there isn`t a whole lot that`s changed from the Redmi 4A: you get the same internal hardware, and while the exterior has been slightly tweaked, the phone has the same design language.
So how else does one differentiate a phone that doesn`t stand out from its predecessor? By lowering the price point. The Redmi 5A is available for just ₹4,999 ($77), making it Xiaomi`s most affordable phone to date. That`s the same tactic the company used to its benefit earlier this year with the Redmi 4A, and by launching the 5A for a whole ₹1,000 less, Xiaomi is continuing to lead the way when it comes to value in the item-level segment.
Xiaomi is marketi...
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