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RSS FeedsAdapting to local culture key to success of foreign companies
(WorldNews Japan)

 
 

7 december 2017 11:31:31

 
Adapting to local culture key to success of foreign companies
(WorldNews Japan)
 




TOKYO >> Adjusting to culture in Japan is often a challenge for foreign residents. The same goes for foreign companies. Some global retailers have entered the Japanese market and established themselves as beloved brands by adapting to the local culture, while others struggle to win the hearts and minds of discerning customers. McDonald’s and Starbucks are two examples of global retailers that have successfully taken root in the Japanese market by adapting their services to the consumer mindset, said Michiaki Tanaka, business administration professor at Rikkyo University in Tokyo. “These...
 
12 viewsCategory: General > Asia > Japan
 
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