Keyrus helps Linea Directa define and implement its digital retail strategy in ...
(WorldNews France)

Keyrus announces the successful implementation of Linea Directa`s first step towards digitalization, with the roll-out of an innovative, state-of-the-art, omni-channel commerce solution for PCFK/Pacifika, one of Linea Directa`s fashion brands. Linea Directa is a leading direct selling company in Colombia, with three fashion brands: Pacifika, Carmel, and Loguin. The company is known for its strong employee culture and innovative working environment. Linea Directa`s objectives were to define its digital transformation strategy and roadmap, and improve both its customers` experience and that of its tens of thousands of sales consultants. To help...