Consumer Ombudsman`s Newsletter 5/2017 covers the recognisability of advertising
(WorldNews Finland)

The recognisability of marketing and advertising is one of the key principles of consumer protection and plays a central role in monitoring by the Consumer Ombudsman. Consumers have the right to know when they are being influenced by commercial means and who is the party behind such efforts. In her editorial, Consumer Ombudsman Päivi Hentunen writes about her six thesis for improving the consumer`s position and the developments of regulation and online...