President´s Letter - 2nd Annual Play Fair Delivers Brand-Building Fun for Families & Toy Fans
(WorldNews Entertainment)

They came. They played. They fell in love! Kids and families absolutely loved the second edition of Play Fair - The Toy Association`s dedicated business-to-consumer event designed to help our members further build their brands by connecting directly with kids and parents. Held November 4 to 5 at the Javits Center in New York City, Play Fair 2017 expanded to more than 230,000 square feet of space - three times its previous size - bringing together toy and play fans of all ages under one roof for countless memorable experiences with their favorite toys and brands. And, during the most valuable time of the year. We kicked off the weekend on Friday evening with a private media preview and...