Independent News and Media Selects Oracle to Enhance its Advertising Operations
(World News Science)

Independent News and Media (INM), has selected Oracle to help it offer its advertisers personalised, targeted data-driven campaigns across their online platforms. Using Oracle BlueKai Data Management Platform (DMP), INM will be one of the first media outlets in Ireland to be able to offer this innovation in advertising technology to its advertisers. Independent News and Media is looking to make use of the most...