LinkedIn doubles down on lead generation for marketers
(WorldNews Entertainment)

LinkedIn is one of the most effective platforms for lead gen marketers. Earlier this year, we launched LinkedIn Lead Gen Forms for Sponsored Content, which made it easy for advertisers to collect quality leads from over 530 million professionals, influencers, and business decision-makers on LinkedIn. With lead gen forms, marketers reduced their average cost per lead by more than 20%. Because this delivered...