Pangaea Alliance enters new phase
(WorldNews Entertainment)

Pangaea, the world`s leading digital advertising alliance, is transitioning to a new lead partner and introducing tech and data capabilities to offer advertisers more opportunities to connect programmatically with a premium audience of over 200m monthly users. The new phase will see CNN International Commercial (CNNIC) taking the leadership in line with the alliance`s successful transition from inception into a fully-fledged, working alliance. The Pangaea Alliance was launched in Spring in 2015, spearheaded by the Guardian, and joined together some of the world`s most prestigious news brands for programmatic collaboration. CNN has been involved in...