Three multinational companies explain how big data revolutionized their business
(WorldNews Spain)

Big data is much more than a trend that´s being studied in the innovation departments of cutting-edge companies. Some multinationals have already changed forever, thanks to the strategic use of data. Explore more... With big data now on everyone`s lips, the term runs the risk of becoming trivialized amid all the headlines. Nonetheless, it`s making a real stir: the use of large flows of data in management has become common, not just in specific business areas (for example, digital audience measurement, social networks or the state of inventories) but also in companies of all kinds that have made big data the foundation of their business. Three of these companies - Under Armour, John Deere and...