The Xbox One X is almost here. Microsoft`s new console launches on November 7, and as part of the launch, Microsoft is of course rolling out a marketing campaign. This kicks off this weekend with a campaign in the United States called `Feel True Power.` A TV commercial will air on Sunday, October 22, at 4 PM PT / 7 PM ET on the Xbox YouTube channel. The video will also be shown during the Season 8 premiere of AMC`s The Walking Dead later that night and also during the Super Bowl 51 rematch between the New England Patriots and Atlanta Falcons during NBC`s Sunday Night Football. A teaser for the spot can be seen below.`The global campaign is designed to appeal to all gamers, taking the audience on an emotional roller coaster to elicit emotions like awe, excitement, fear, and passion,` Microsoft said in a post on the Xbox Wire. `A call for gamers to feel the emotions of gaming in a way they may never have felt before. `Feel True Power` represents that the experience isn`t just about what you see, but also what you feel.`As you see in the teaser, Microsoft is billing the Xbox One X as the `world`s most powerful console.` Indeed, it is 40 percent more powerful than the PS4 Pro. It doesn`t replace the Xbox One S, which will remain on the market and will sell better than the Xbox One X, according to Microsoft. All Xbox One S games play on Xbox One, and your controllers work as well. The Xbox One X launches on November 7, priced at $500 in the US. Keep checking back with GameSpot for lots more on the system in the days and weeks ahead.
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