Leica today unveiled a special-edition instant camera designed by renowned photographer, art collector and entrepreneur Jean Pigozzi. The new Leica Sofort LimoLand by Jean Pigozzi features the colourful smiling face known as the logo of Pigozzi´s fashion label, LimoLand. Consistent with the standard Sofort, the Leica Sofort `LimoLand by Jean Pigozzi` houses technical features such as preset modes for Automatic, Party & People, Sports & Action, Macro and Self-Portrait, as well as the creative possibilities of multiple exposures, time exposures and self-timer modes. The camera automatically adapts exposure time to the mode the user selects. The SOFORT even offers options for manual control: focusing distance can be changed independently of the preset exposure modes, the flash can be turned off entirely and image brightness can be adjusted higher or lower. The special edition camera will be available for purchase at the end of October and comes complete with a red shoulder strap crafted from high-quality nylon and embellished with the Mr. Limo logo, made by Artisan&Artist. The set also includes a film pack of 20 exposures. In addition to the camera, Pigozzi will showcase renowned images from his celebrity-filled photo book, Pool Party, on November 9th at the Leica Gallery Los Angeles in an exhibition titled Johnny´s Pool. Centered on the famous `blue pool` at the Pigozzi family´s Villa Dorane at Cap d´Antibes, Johnny´s Pool features photographs of the array of actors, models, musicians that have visited the pool since it was built in 1953.
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