Rogers, the largest wireless carrier in Canada, has admitted that it has seen lackluster demand for the iPhone 8 so far.
`What we`re seeing is sort of [...] anemic appetite for the iPhone 8,` said Rogers CEO Joe Natale, during an earnings call today, according to Reuters.
iPhone 8 and iPhone 8 Plus pre-orders began on September 15, and the devices launched on September 22, including at Rogers.
Earlier today, China`s Economic Daily News claimed Apple has asked its suppliers to reduce iPhone 8 and iPhone 8 Plus production by nearly 50 percent in November and December, just days after iPhone X pre-orders begin.
The report cited an unnamed source who claimed it is the first time in the iPhone`s ten-year history that new models will face a major cutback less than three months after Apple suppliers began mass production in China. Given the staggered release of the iPhone X, however, this isn`t a typical launch to begin with.
Apple shares declined around 1.5 percent in pre-market trading today as investors reacted to the news, dragging down the Dow Jones.
While many industry observers believe any negative sentiment surrounding the iPhone 8 and iPhone 8 Plus spells good news for iPhone X demand, Natale warned about the device`s higher price and potential supply constraints.
`The iPhone X price point is about 75 percent higher than the iPhone 7. So it`s a very expensive device,` he said, referring to the device`s $1319 starting price in Canada. `Inventory is a question mark in terms of what we will get.`
iPhone X pre-orders begin next Friday, October 27 in several countries, including the United States and Canada. The device launches November 3.Related Roundup: iPhone 8Tag: RogersBuyer`s Guide: iPhone (Buy Now)Discuss this article in our forums
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