16 October 2017 Cinemark Theatres first to adopt single-source solution for in-theater media marketing with `One Network Alliance` Digital Lobby Experience
(WorldNews Belgium)

Sacramento, Calif. and Valencia, Calif. - 16 October 2017 The Barco and Vision Media alliance are pioneering a turnkey lobby entertainment solution bringing together innovative cinema technologies and in-theater marketing expertise Cinemark has consistently been the first exhibitor to embrace new generations of Barco`s cinema solutions to bring cutting-edge entertainment to moviegoers The One Network Alliance (ONA) - a strategic partnership between cinema technology leader Barco and in-theater marketing pioneer Vision Media - will commercially debut its turnkey digital Lobby Experience at Cinemark`s Plano, Texas and Playa Vista, Los Angeles theaters this month. The solution will empower...