Time Inc. Partners With Google To Launch Adapt, New, Innovative Native Video Advertising Tool
(World News Science)

(NEW YORK, NY, October 12, 2017)-As demand for digital video content continues to grow, Time Inc. [NYSE: TIME] has announced the launch of Adapt Video, a proprietary video advertising unit created by the company in partnership with Google. Adapt leverages DoubleClick`s native advertising solution to deliver outstream video ads across its owned-and-operated properties. `The Adapt product allows us to build more flexible and scalable solutions for our advertisers as they engage audiences with video in premium and brand-safe environments. In addition to delivering premium video...