Today, as advertising professionals we call ourselves `storytellers`. There are serious commentators who talk about the `immense` power of storytelling. They are absolutely right. An experience I had as a boy brought home to me the power of storytelling. I was in Class 5 in a school called Don Bosco, in Siliguri, north Bengal. It was, as the name suggests, a convent school run by missionaries. Most of the teachers were priests, the younger ones being `brothers`, presided over by a `father`. And at the top of the heap was an old, jovial Italian anointed `father rector`. School was, for the most part, a happy, relaxed place. Even among these paragons, we had our favourite teachers. Topping the...
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