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RSS FeedsPeople, culture and psychology: The trifecta that drives brand growth
(WorldNews India)


17 september 2017 00:18:26

People, culture and psychology: The trifecta that drives brand growth
(WorldNews India)

By Bindu Sethi and Nikhit Shetty Chances are you`ve come across enough articles expounding on the topic of brand growth, stories that effusively document the meteoric rise of tech giants like Uber, Netflix and Airbnb, sharing editorial space with the cautionary tales of Kodak and Blockbuster. It`s not that these examples are not robust, or valid for our times. But the reason for the success of these brands is explained away by convenient business journalism buzzwords, rather than as a result of a headlong dive into people and culture. We believe that to understand brands and how they grow, we need a deep exploration into the cultural psyche of the consumer. Brands grow when categories adapt...
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