Essential wants your attention as much as your money (for now)
(Android Central)

Essential isn`t even trying to compete with Samsung or even LG with their first phone. You`ve probably read at least one `first look` at the Essential Phone. They all have a few things in common, and mostly leave us with the impression that it`s an interesting first try from a new company. It`s definitely an ambitious device in some ways, especially in the looks department. What you`re probably not going to see is the Essential Phone at the top of any `must buy` lists beside the Samsung Galaxy S8 or LG G6. And I think that`s just fine with Andy Rubin (the founder of Android) and company. At least for now. It`s almost impossible for a new company to come along and make any headway in the Android world. Samsung takes almost all the business, and long-established brands like Motorola, HTC, and LG fight over the scraps, hoping to turn a profit. It takes three things to compete: a good product, agreements with U.S. carriers, and millions of dollars in advertising. At first glance, Esse...