Disruption is the name of the game
(WorldNews Sport)

This week I attended the big ThinkSales convention in Joburg. In addition to making a contribution, I decided to hear all the other speakers. It was fascinating. In days gone by it was believed that if you invented a superior mousetrap, the world would beat a path to your door to buy it. Nowadays, even conventional marketing and advertising are not guaranteed to bring success. The incredible effect of the internet and social media have changed things forever. One mistake can go global in a flash and a young entrepreneur anywhere in the world can publicise an idea via cellphone, capture imaginations and become a billionaire almost overnight. Brands that...