On August 19, the SerpentiForm exhibition will open to the public at ArtScience Museum, Marina Bay Sands, designed and set up by Bulgari. The exhibition is curated by the Bulgari Brand and Heritage Curator Lucia Boscaini and by the Maison’s Brand Heritage Department. Epitomising seduction, rebirth and transformation, the snake as a symbol has been intertwined for centuries with the story of mankind, capturing the imagination from East to West. Ever since antiquity, the creature`s ability to renew itself by changing skin, to remain in contact with the earth and at the same time rise above it, to sinuously coil itself up, or to defeat threatening predators, has fed myths and legends inspiring artists in many fields. Endowed with wisdom and magical qualities, snakes were viewed as guardians, emissaries and often as gods in their own right, as well as feared and respected for their potential to be dangerous and de
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