Tweets contain valuable information for boosting tourism
(WorldNews Netherlands)

Tourists` tweets are different from city residents` tweets, realised Dr Tobias Brandt of Rotterdam School of Management, Erasmus University (RSM). Away from their usual surroundings, tourists attach more photos and extra information to their posts. Analysing this information can yield valuable insights about the city`s hotspots and why tourist flock to them, Brandt discovered after analysing 600,000 tweets sent in San Francisco. The results of his study can help cities and businesses to decide where best to direct their efforts to develop tourism. Tweet density in Rotterdam Every tweet can be seen as an information package with different layers, says researcher Brandt. One...