Switching brands is a painful and expensive process, but a new `trade up` promotion from Sony is trying to take a little bit of the sting away. For a limited time, people interested in stepping up to a Sony a7 II, Sony a7S II, Sony a7R II, or Sony a9 can get several hundreds of dollars in credit + trade-in value when they hand over their working DSLR or mirrorless camera.
These kinds of trade-in programs are not uncommon in the photo world, but we`re more accustomed to seeing them from brands like Hasselblad and Leica, where the price tag for upgrading from one model to the next is so high that a significant discount for trading in your older camera is a serious boon.
Sony`s promotion isn`t quite as intense, but trading in an eligible DSLR or mirrorless will snag you $500 + trade-in value towards a new a9, $300 + trade-in value towards an a7R II and a7S II, and $100 + trade-in value towards a new a7 II. What`s more, these discounts are being offered in parallel with instant-rebates of up to $200 on the same cameras.
If you`re looking for an a9, there is a (long) list of eligible cameras that will earn you that $500 bonus; however, if you`re interested in an a7 II, a7S II, or a7R II, `any working digital interchangeable lens camera` is acceptable. To learn more or take advantage of the program, read the press release below or head over to the trade up website at this link.
The `trade up` promotion runs from August 13th through September 30th.
Press Release
Sony Rolls Out Exciting New Nationwide `
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