LAUFEN REORGANISES THE CENTRAL EUROPEAN MARKET: MARC VIARDOT TO HEAD NEW BUSINESS UNIT
(WorldNews Switzerland)

With the creation of a joint business unit for Germany, Austria, and the Benelux countries the Swiss bathroom specialist Laufen is reacting to the current market environment. With this step the company intends to further extend its already strong position in the demanding Central European market. The head of the new business unit will be Marc Viardot, in addition to his function as the Director of Marketing and Products at Laufen. `Through the merging of the three country regions to form a jointly-managed business area Laufen is reacting to the consolidation and concentration processes which have prevailed within the market for some time`, Laufen`s Senior Managing Director Alberto Magrans...